PROPOSAL FOR SOCIAL MEDIA ENHANCEMENT

Prepared by Blue BearX

Hello!

Following our recent meeting, we are excited about the opportunity to work with ExpressVPN and help elevate its social media presence.

At Blue BearX, we have thoroughly analysed your current platforms and would like to present a clear, actionable plan for how we can significantly enhance your digital footprint and engagement.

1. Our Observations

YouTube:

  • In the past 12 months, only 23 videos have been published.
  • 11 of these were uploaded in November alone, mostly covering the same topic (how to get an IP from a city), leading to a lack of topic variety.
  • Content production currently uses only a basic format. It does not incorporate newer, engaging methods such as AI-generated content, CGI, Motion Graphics, Avatars, and other dynamic elements, making it less social-media friendly.
  • Posting frequency is inconsistent and does not align with best practices for growing a YouTube channel.

Instagram:

  • Posting is relatively active but lacks even distribution. Some days have multiple posts, followed by long gaps.
  • Graphic and video cover designs are often text-heavy and complicated, leading to viewer confusion and lower engagement.
  • Branding (colours and visual consistency) is not unified, reducing brand recognition across the feed.
  • Content largely focuses on services and lacks emotional hooks, storytelling, and engaging topics.
  • Video edits can be significantly improved to be more dynamic and better tailored for platform performance.

X (Twitter):

  • Content posting is inconsistent, and the plan lacks variety.
  • The tone and topics are not optimised for the platform.
  • There is limited use of trends, calendar-based content, or real-time updates, which are key to growing engagement on X.

2. Our Recommendations

For ExpressVPN's social media, we recommend building a platform-specific Content Strategy and Plan designed to achieve consistency, audience engagement, and brand growth.

Creating the right strategy and content calendar is the foundation for the success of each platform.

We will design and optimise all social media channels (YouTube, Instagram, and X) based on your brand book and visual identity, ensuring that all content is aligned with ExpressVPN's brand guidelines, colours, typography, and tone of voice.

Across all platforms, the content will be:

  • More engaging, interactive, and emotional
  • Featuring better storytelling to increase retention and connection
  • Designed with dynamic and varied formats such as:
  • CGI
  • Motion Graphics
  • AI-Generated Visuals
  • Static Graphics
  • Animated Explainers
  • Avatars
  • Storytelling-driven short videos

Minimum posting recommendations:

YouTube

12 to 15 posts per month

Instagram

15 to 21 posts per month

X (Twitter)

15 to 30 posts per month

Example topic ideas include:

  • Real-world use cases for ExpressVPN (e.g., gaming, gambling, travel, remote work, streaming)
  • Fun and meme-based content around cybersecurity and internet privacy
  • Educational content about the dangers of not using a VPN (using Fear of Missing Out and urgency techniques)
  • Promotions, sales, and offers presented in a fun, interactive, and visually engaging way
  • Calendar-based posts, trends, cybersecurity news, and real-time relevant topics

Our plan will focus on consistently creating a social media experience that feels dynamic, modern, and emotionally resonant for your audience, while always maintaining strong brand consistency across every platform.

▶

ExpressVPN Concept

Cinematic promotional video showcasing the security and performance features of ExpressVPN with dynamic visual storytelling and immersive graphics.

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Motion Graphics Excellence

Fluid animations and seamless transitions that captivate audiences and effectively communicate your brand message with professional polish.

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Visual Effects Masterpiece

Cutting-edge visual effects that elevate your content to the next level, creating memorable experiences that resonate with your audience.

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ExpressVPN Premium Campaign

High-end promotional content that highlights ExpressVPN's premium features and benefits with sophisticated visual storytelling and compelling messaging.

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Visual Design Portfolio

Brand Design Example
Social Media Design
UI/UX Design
Marketing Materials
Web Design
Infographic Design
Contected
Contected
Design Work
Design Work

3. Why Blue BearX?

Creative Content

We specialise in creating high-quality, platform-tailored content with emotional hooks and storytelling.

Consistency & Variety

We ensure consistent posting schedules with a wide variety of content topics that drive better engagement.

Modern Techniques

We implement the latest tools and trends such as AI, CGI, motion graphics, and more, to create engaging and modern content that stands out.

Data-Driven Growth

Our strategy is backed by analytics, ensuring we are always optimising to achieve better results month after month.

We are confident that with our expertise, ExpressVPN's social media presence can become one of the strongest in the VPN industry.

We would love the opportunity to partner with you and bring this vision to life.

Looking forward to building something powerful together!

Best regards,
Pouyan
Blue BearX